Buyer Persona | Ideal Franchise Candidate

Client:Probity Pools

Date:16 April, 2015


In order to engage and communicate with prospects, your company must establish who those prospects are, understand exactly what motivates them and why they’d be interested in your product or service to begin with. ILS creates buyer personas, idealized representations of your ideal customers, as the basis for effective, highly targeted marketing campaigns.

Probity Pools

Buyer Persona Development
Developing a targeted buyer persona is the first step in building your digital marketing and lead generation strategy.
Developing a Buyer Persona
Steps to Developing Your Buyer Persona Visit on Slideshare: